Is your marketing concentrated in area that makes a difference?
Identifying your customer segments is imperative in your future marketing efforts. If you have not identified those segments well, you will be discounting, providing unpaid services and minimizing...
View ArticleHow do I determine which markets to go into?
The starting point for identifying product/markets is to focus on first, the markets. There are two criteria that we use in Lean Marketing to assess or to evaluate markets. The first one has to do with...
View Article5 Cs of Driving Market Share Special Offer
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five Cs of Driving Market Share serves as the template for this transaction. 5 Cs of Driving Market Share...
View ArticleCall it Building a Lean Sales and Marketing Machine
David Skok, a five time serial entrepreneur turned VC, at Matrix Partners presented this at a HubSpot Webinar last week together with Mike Volpe, the VP of Marketing at HubSpot.This video is 60 minutes...
View ArticleHow to develop a Survey to capture Voice of Market
This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it...
View ArticleLean Sales and Marketing, the Value Stream Manager
Overview: The Value Stream Manager is responsible for maximizing return on investment (ROI) through his particular value stream of customer identification, customer value, customer acquisition,...
View ArticleCapitalize on the Speed of Value to Insure New Product Success
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing...
View ArticleBuilding Value into the New Product Development Process
Dr. Eric Reidenbach has been a favorite author, mentor and collaborator with me through recent years. We developed the info-program Driving Market Share where we spent a great deal of time discussing...
View ArticleCustomer Retention Assessment
The typical company will focus on growth by emphasizing customer acquisition. However, market share growth is highly dependent on been able to retain customers. In that area, all that is needed is to...
View ArticleFree Lean Sales and Marketing Online Workshop
with purchase of the Marketing with Lean Book Series. Marketing with Lean Book Series available for instant download Offer Expires 1/15/2013 Lean Marketing House (More Info): A starting point for...
View Article5Cs of Driving Market Share Program
Organizations need to change from a customer satisfaction focus to a customer value focus. The Five C’s of Driving Market Share serves as the template for this transaction. Turning the power of Six...
View ArticleCustomer Identification w Six Sigma Marketing
The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and...
View ArticleCustomer Value w Six Sigma Marketing
In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all...
View ArticleCustomer Acquisition w Six Sigma Marketing
In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its...
View ArticleCustomer Retention w Six Sigma Marketing
The Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the...
View ArticleCustomer Monitoring w Six Sigma Marketing
The Monitoring (Control) stage is where you learn how to put monitoring systems into place to ensure that their competitive value proposition accomplishes what is intended. This control effort focuses...
View ArticleUsing Lean as a Growth Strategy
If you are successful at implementing Lean, it is simply not Lean. It’s yours. I first studied TQM back in nineteen-eighties which served as my precursor for Lean. Along the way, I was primarily...
View ArticleDefining the Nature of Value in Data
Dr. Eric Reidenbach: No, I think you’re accurate. I think that there is a ton of data, and that’s why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which...
View ArticleLean Sales and Marketing Webinar
Lean Marketing hosted by SimpliLearn on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Sales and Marketing concept may differ from the more traditional approaches found in other parts of the Lean...
View ArticleLean Sales and Marketing Book Overview
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and...
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